thisisneverthat Brings the Streetwear Heat for SS17

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Choi Jong-Kyu’s thisisneverthat imprint returns for SS17 with a collection that goes in heavy on bright colors and bold, flamboyant designs.

According to a press release, the “1993 Last Festival” range takes its title from a live album by influential South Korean boyband Seo Taiji and Boys. Snapped in sunny Los Angeles, a selection of loose-fitting, unisex streetwear staples are incorporated, most of which are scored with prominent thisisneverthat branding. Highlights include white workwear overalls, a checkerboard hoodie and shorts combo, a combat gilet, and a fluorescent T-shirt.

Going by the video below, the guys had a whale of a time shooting.

Look out for the new collection coming to the thisisneverthat website soon.

Staying with dope Asian fashion, here’s what kolor is up to with adidas.

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