New H&M designer collaboration announced… ERDEM!

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If you’ve even checked out Fashion Finder during an award season run, you’d have seen the name Erdem A LOT. It is the go-to label for feminine, romantic, exquisitely embroidered dresses, and more recently lovely separates.

Think Nicole Kidman, Emma Stone, Naomi Watts, Gemma Arterton and even Pippa Middleton. They are all fans. And it’s easy to see why. The pieces are stunning. 

And now, thanks to the ever-amazing H&M annual designer collaborations, Erdem is coming to a high street store new you, for a snippet of the usual price! 



Now don’t get too excited… as usual, H&M like to build up on the suspense of their designer collaborations, and this wont be available to buy (in selected stores and online) until 2nd November. 

But DO put it in your diaries. We don’t know the exact offering or price list at the moment, but the floral dress in the stunning Baz Luhrmann film above will more than likely be a couple of hundred pounds. 

Compared to the thousands of a main line frock, it’s a steal! 

Also, there WILL be some menswear bits, which is a first for Erdem (the label and the designer). Is this a test as to how his menswear might sell? Might we see a full collection from him in the future? WHO KNOWS. But I’ll definitely be checking it out! 

Stay tuned for more. It’s an exciting one people! 

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